The Baby Shusher is a revolutionary new tool for parents using an ancient but doctor-tested technique to help soothe your fussy baby. The Baby Shusher breaks a baby's crying spell by engaging his or her natural calming reflex.

The rhythmic shush reminds the baby of being inside the womb, where there is a constant inundation of loud sounds from blood flow and other in utero noises (up to 95 dBs, or the sound of a very loud vacuum cleaner).

These sounds, which may initially seem harsh, are actually very calming to a baby.

• Revolutionary product - quickly soothes fussy baby with rhythmic "shush" sound
• Parenting technique from "The Happiest Baby on the Block"
• Timing options - 15 or 30 minutes with and user controlled volume
• Makes a great gift
• Good for newborns and up
• As seen on the NBC's Today Show